About the project
Opening Late April 2012
Web production is now complete and ready for Kingpin Bikes launch date (Late April 2012).
Kingpin Bikes is a retailer / importer of performance bikes, parts and apparel. They came to Eazyshop
needing a bespoke eCommerce website that would achieve their business goals and cement
their brand online. Their current site was not providing them with
the sales results they felt were achievable and failed to yeild any significant results even at
the most basic online sale stages.
Eazyshop and Kingpin Bikes decided to proceed with a bespoke eCommerce development as it allowed us to spend more time to develop brand identity including all of the functionality aspects needed to positively influence their customers purchase decisions online.
This
functionality included a bespoke online catalogue, fluid Jquery sliders, Jquery shopping cart modals, creative regisitration page, Home page sliders to achieve the ultimate USP, advanced product zoom, professional email marketing campaign, blogging engine, and customised
layout and design.
With the bespoke eCommerce development Kingpin Bikes now have the ability to utilise advanced product information,
email marketing campaigns and advanced promotional tools to create the
revenue they knew they could be achieving online by providing their
customers with incentives to purchase. The customised layout and design
ensured that the Kingpin Bikes website made the site extremely easy and logical for their
customers to use.
Platform Highlights:
What is THE primary goal for YOUR website? ARE YOU LOOKING TO MAKE more sales? OR gather more LEADS?
Most business owners understand the need for a website, but all too few understand what a website is really supposed to do. Your website is a delivery vehicle for your message, just like newspaper ads, postcards, telemarketing or direct-mail packages. And like those other devices, the Internet has its own checklist of requirements you must follow to make any campaign a success.
The design of a website is very important however there are other areas that have greater influence on your bottom line.
Beautifully designed websites do add value, there is no argument here. What’s important is how the designs are implemented to achieve maximum sales. This is where scoping the role of your website vs. your key business straegies becomes very important. Our free consultation service is designed to help you achieve this important step in developingyour business online.
A beautiful site will get your visitors in the right mood for buying your product however you can destroy this very quickly by adopting ineffective techniques that are all to common on the internet today.
IS YOUR OFFER COMPELLING? AND MORE IMPORTANTLY IS YOUR OFFER IMMEDIATELY OBVIOUS?
Whatever else your website does, it must contain a compelling offer that persuades visitors to identify themselves to you as a likely buyer. While direct-response marketers and copywriters have known about this lead-capture approach for decades,few mainstream businesses even know about this strategy.
Of course,this means you can out market and out maneuver virtually every one of your competitors simply by making a specific offer to visitors who visit your site.
Not only that, but there’s a lot of future revenue in a carefully built list of names like this, but most companies either don’t have a list or don’t market effectively to the list they’ve built.
BESPOKE DEVELOPMENT VS TEMPLATED DEVELOPMENT, what’s the difference? does it really matter?
The benefits really come down to your business strategy. Templated systems come with the added benefit of price cost saving. If you’re looking for a foot in the eCommerce World as a means of testing then templated systems will work very well for you.
Bespoke systems are here for businesses that have unique business concepts, branding that need to be employed into eCommerce software online.
SEO ALONE WILL NOT BRING YOU REVENUE, IT DOES HOWEVER GENERATE TRAFFIC.
You could spends thousand’s on SEO and not realise the true earning potential of all that traffic until you engage a professional development firm like Eazyshop.
Of course, once you understand what a home-page offer, data-capture mechanism and lead-conversion system can do for your company—it makes sense to put all this in place to take advantage of SEO.
WE WANT TO HELP YOU GROW THE ECOMMERCE COMPONENT OF YOUR BUSINESS ONLINE!
As demonstrated in this portfolio, Eazyshop offers amazing website design services. However, in order to have a website that can deliver BIG results, you need a lot more than this from your website design company. We have identified a number of areas that need special attention in order to get results from a website. We cover off all of these areas when assisting our clients to ensure we provide the most effective service to help maximise your chances of gaining significant return on your website investment.
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