About the project 

Released in: (2010).

What is Gearshop.co.nz?
Gearshop is a 100% NZ owned website operated by Altitude Outdoor, offering an extensive range of specialist outdoor equipment for anyone from the serious outdoor adventurer to the complete beginner.

How did we help Gearshop?
Gearshop had a website long before we met the owners, and now they were ready to take it to the next level.  Hamish approached Eazyshop because he had worked with us in the past to develop what has now become one of NZ's most popular daily deal websites Daysale. Hamish was looking for unique branding, creative high quality design, and a technology solution that could help him sell his comprehensive range of Outdoor equipment.

We developed a system that allows Gearshop more control over the home page USP elements, Advanced product filtering, Intelligent use of Jquery, Wishlists, Smart customer account pages, and strategically placed social networking elements helped to form this comprehensive engine.

Enhancing USP's
Another great feature on gearshop is the home page Jquery sliders, and the amount of control Gearshop have to change USP's on the home page. The aim for us was to develop a CMS that allowed their team even more opportunities to create unique selling hooks, all of which are 100% controlled and operated via the CMS. The technology not only looks great, it also maximises Google SEO while minimising image size and page load making it 100% Google Friendly. 

Advanced product filtering
Another great feature on gearshop is the product filtering system which has been developed to give gearshop's administration team 100% control via the CMS.  The filtering possibilities are impressive allowing the owners to create a number of filtering options.  This function has proved to be a success not only for Gearshop but for any business looking to sell inventory levels in the thousands or millions.

Along the way we redesigned the Gearshop logo so that it would work equally well both online and offline.

The result is a site that generates results for the business online, functions superbly, matches the branding philosophy and brand sentiments but at the same time offers great functionality for customers who in the past may have been more inclined to shop in-store.

Platform Highlights:

What is THE primary goal for YOUR website? ARE YOU LOOKING TO MAKE more sales? OR gather more LEADS?

Most business owners understand the need for a website, but all too few understand what a website is really supposed to do. Your website is a delivery vehicle for your message, just like newspaper ads, postcards, telemarketing or direct-mail packages. And like those other devices, the Internet has its own checklist of requirements you must follow to make any campaign a success.

The design of a website is very important however there are other areas that have greater influence on your bottom line.

Beautifully designed websites do add value, there is no argument here. What’s important is how the designs are implemented to achieve maximum sales. This is where scoping the role of your website vs. your key business straegies becomes very important. Our free consultation service is designed to help you achieve this important step in developingyour business online.

A beautiful site will get your visitors in the right mood for buying your product however you can destroy this very quickly by adopting ineffective techniques that are all to common on the internet today.

IS YOUR OFFER COMPELLING? AND MORE IMPORTANTLY IS YOUR OFFER IMMEDIATELY OBVIOUS?

Whatever else your website does, it must contain a compelling offer that persuades visitors to identify themselves to you as a likely buyer. While direct-response marketers and copywriters have known about this lead-capture approach for decades,few mainstream businesses even know about this strategy.

Of course,this means you can out market and out maneuver virtually every one of your competitors simply by making a specific offer to visitors who visit your site.

Not only that, but there’s a lot of future revenue in a carefully built list of names like this, but most companies either don’t have a list or don’t market effectively to the list they’ve built.

BESPOKE DEVELOPMENT VS TEMPLATED DEVELOPMENT, what’s the difference? does it really matter?

The benefits really come down to your business strategy. Templated systems come with the added benefit of price cost saving. If you’re looking for a foot in the eCommerce World as a means of testing then templated systems will work very well for you.

Bespoke systems are here for businesses that have unique business concepts, branding that need to be employed into eCommerce software online.

SEO ALONE WILL NOT BRING YOU REVENUE, IT DOES HOWEVER GENERATE TRAFFIC.

You could spends thousand’s on SEO and not realise the true earning potential of all that traffic until you engage a professional development firm like Eazyshop.

Of course, once you understand what a home-page offer, data-capture mechanism and lead-conversion system can do for your company—it makes sense to put all this in place to take advantage of SEO.

WE WANT TO HELP YOU GROW THE ECOMMERCE COMPONENT OF YOUR BUSINESS ONLINE!

As demonstrated in this portfolio, Eazyshop offers amazing website design services. However, in order to have a website that can deliver BIG results, you need a lot more than this from your website design company. We have identified a number of areas that need special attention in order to get results from a website. We cover off all of these areas when assisting our clients to ensure we provide the most effective service to help maximise your chances of gaining significant return on your website investment.

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