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What is email marketing and how does it differ from Professional email marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Professional email marketing helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

With Eazyshop professional email marketing integration's, it’s easy for you to create a professional and information rich email marketing campaign in just minutes, manage your email marketing contacts and measure results – and with no technical expertise.

The Eazyshop Email Marketing Features Include:

Marketing creation

Easy to Use Interface
Multiple Editing Controls
Send HTML and Text Versions
Image Upload and Optimisation System
File Upload System
Hyper Linking Tool
Send Out Preview Ability

Contact Management

"One Click" Subscription
Easy Unsubscribe
Supports Importing of Email Lists via Excel or CSV format
Integration with External User Databases (Establishment Costs Apply)
Segment and Target Your Email Contacts

Email Delivery

Send from Multiple Email Addresses
Immediate or Scheduled Send Out
Anti-Spam Validation
Anti-spam Legislation Compliant
Cancel Send Outs After Being Scheduled
Delivery Status Monitoring

Track activity with social reports. Find out who likes your campaigns, and how many of your subscribers' friends like you, too. Use our Facebook app to add a sign-up form on your Facebook page, and give your fans who don't receive your newsletter a chance to subscribe. Our Facebook template pulls your profile into an email campaign, so you can provide your subscribers with easy updates about what you're saying on Facebook and give them a reason to look you up.

Split testing: Get your recipe just right.

People who A/B test their email campaigns get 11% better open rates and 17% more clicks.

What day of the week gets you better open rates? What time of day works best for your content? What subject-line style is most effective? Should your subject line include your company's name? Should you use your company's name or a human's name in the "From" field? Does time of day affect click rates? You can answer all these questions with a few clicks.

With a Split Tester, you just decide what type of test you'd like to run and determine the size of your sample groups. We'll run the test and let you know which option worked best—and we can even send the winning campaign to the portion of your list that didn't receive the test.